On Thursday, Oct. 18, Mr. PIC and Azienda Carmazzi will be at FICO Eataly World together with the Italian Chili Pepper Academy, La Serra di Flora Toscana and other chili producers on the occasion of "Chili Pepper Day." Planned are many spicy-themed events, a fiery chili eating contest, a meeting with Arturo Rencricca (world champion chili eater), art, show cooking, a market exhibition and much more, all dedicated to the hottest spice in Italian cuisine. We at Mr. PIC will be present with our chili plants and products, and our own Giacomo Carmazzi, along with the leaders of the Chili Pepper Academy and other producers, will be among the speakers at the spicy conference scheduled from 12:30 p.m. and hosted by the legendary King Chili (Gianni Pellegrino). Joining us will be Camaiore Mayor Alessandro Del Dotto to present the October 20-21 PIC Festival and Maestro Giuseppe Carta, a renowned artist and creator of beautiful chili-themed art installations. >> Full program and competition registration.