The new star in the world of chili peppers, Mr Pic, will be presented during the "Viva la Terra!" market exhibition, the event dedicated to garden and vegetable care that will be staged at Carrara Fiera on Saturday, April 5 and Sunday, April 6. Born out of the passion that the Carmazzi Company has been cultivating for more than 30 years for this plant, at the same time vegetable, fruit, aroma and spice, the Mr Pic chili pepper chain is organic and Global Gap certified, with no preservatives or coloring agents or growth regulators. The winning weapon that distinguishes it is the freshness of the product, capable of giving an "arrogant," original and unmistakable taste to the packaged delicacies under the brand Filiera del Peperoncino Doc by Mr Pic including pasta, cookies, panettone, sauces, jams, beer, chocolate and ice cream. Also featured in Carrara will be some of the original chili varieties registered by Mr Pic, such as "Harlequin Versilia®," "Rustico Versilia®," "Habanero Clover®," "Coyote's Tooth®," "Habanero Gold®," "Erotico®," "Monkey's Nipple®" and "Sahara Pimento®." precious jewels appreciated by the most esteemed international chefs for flavor and yield that enrich the already vast "Massimo Biagi" Collection produced within the Carmazzi Company, to date by far the largest in Europe with its more than 1,200 varieties. PHOTOGALLERY