CHILI DAY

• 22 | Jul | 2014
• floriculture carmazzi

This is the third edition of the national event dedicated to the Culture and Cultivation of Chili Pepper, which as per tradition every year is held in August at the beautiful Villa Borbone in Viareggio. On Saturday, Aug. 23 and Sunday, Aug. 24, from 5 p.m. to midnight, lovers of hotness will be able to participate in the many events open to the public dedicated to both expert connoisseurs and novice amateurs and admire the excellent varieties produced by the Carmazzi Company and collaborators, exhibited for the occasion at the Villa's Sound Garden accompanied by detailed technical data sheets. This year, in addition to the Pimento del Deserto, a unique plant discovered by Massimo Biagi and registered under the Carmazzi trademark, and other peculiar species, the hottest chili pepper in the world will be presented, which entered the Guinness Book of Records by surpassing the Trinidad Scorpion "Carolina Reaper," a variety that has recorded peaks of 2,200,000 Shu (Scoville Heat Units, a unit of measurement of hotness). But there will be many other novelties in the 2014 edition of Chili Day, organized under the patronage of the Municipality of Viareggio, the Province of Lucca and the Migliarino Massaciuccoli San Rossore Park Authority. First and foremost is the duration of the event, which becomes a double event with two opening days, and the introduction of the Mr Pic Card, a personal badge that will give visitors the chance to taste Mr Pic products free of charge, the only Italian supply chain entirely dedicated to chili peppers that includes sauces, cookies, beer, jam, pasta, oil, sausages, ice cream and other artisanal confections made from the excellent chili peppers produced by Carmazzi under the careful supervision of the Italian Chili Pepper Academy. Not only excellent quality gastronomic samples all "spicy," but also many cultural events scheduled for the two-day Peperoncino Day, the brainchild of Adolfo Giannecchini and conducted by the well-known face of the small screen Fabrizio Diolaiuti. On the calendar are two conferences, "Chili this unknown between eros, utility and health" and "Extra virgin and chili: love marriage," the workshop "Chili: decorating with passion," and the agriludoteca space-children's space "The Garden of Manipura," two other major novelties of the third edition.